Meet Expectations. Start With Knowing Them.

Q. How do you put a doggie in the fridge? A. Open the door. Put the doggie in. Close the door.

Q. How do you put a cat in the fridge? A. Open the door. Put the cat in. Close the door.

Q. How do you put an elephant in the fridge? A. Open the door. Take the doggie and cat out. Put the elephant in. Close the door.

Your customers may be expecting a different process for them, just like the elephant. Learn what they are expecting. Ask questions and listen to the answers.