Demo #2: Demo stories, not features

Wear different hats during demo. 

Describe a story with that person as lead character. Use names: Mr. Jones, Mrs. Lincoln. Talk about why that person would want to use your product for a real-world problem. 

E.g. Demoing Blog software, don’t say the person logs in to create a post. Instead use: Mr. Jones wants to jot down his learnings for his followers and for himself.